2010 Is The Single Most Exciting Year In Blizzard History

Morhaime went over numbers showing Starcraft 2 had a record breaking launch and stated that Blizzard games dominated PC sales at the end of July:

Morhaime also discussed sales in Korea for StarCraft 2 saying:

Preliminary sales numbers have begun to roll in, and I’m pleased to say that StarCraft II is already the fastest-selling strategy game of all time. We sold more than 1.5 million copies worldwide in the first two days of release, making StarCraft II the best-selling PC game so far this year.

Morhaime also mentioned the Korean Air StarCraft 2 Jets as part of the Asian marketing strategy.

World of Warcraft was also responsible for a large revenue boost for Activision. Thomas Tipple, Activision’s CFO, stated:

Shareholders worries that the release of StarCraft 2 would dilute World of Warcraft subscriptions were put to rest as Morhaime stated:

Morhaime covered the key points of the upcoming Cataclysm Release saying:

With talk of the Remote Auction House, Blizzcon, and DirectTV Blizzcon coverage, Morhaime ended the conference call with excitement over Activision Blizzard’ success - and future success - in 2010.

Also I’d like to point the release of Cataclysm being our best expansion yet for World of Warcraft. Although an exact release date has not yet been announced, we are on track to launch the expansion by the end of the year. As with all Blizzard games though, we won’t release until it’s ready.”